Göcek is situated on Dalaman – Fethiye highway. Until 2006, it was necessary to drive through a relatively narrow and winding road to reach Göcek from Dalaman. The 980 meters long Göcek vehicle tunnel completed in June 2006 has significantly increased the accessibility of the town. The vehicle tunnel is the first example of build-operate-transfer model and provides paid services.

Göcek hosts four significant marinas that serve the yacht tourism in the region. A prominent characteristic of the town is the fact that it harbors islands and coves located in a large and secluded bay. Due to its location, it naturally enjoys a high potential for yacht tourism.

Since Göcek is a Registered Area of Special Protection where multi-storey buildings are not allowed, the boarding facilities are two-storied hotels, motels, apart-hotels and pensions situated in the town center and its periphery. Göcek has all the necessary infrastructure, capacity and spaces expected in a tourism center, yet it is renowned as a much more peaceful and quiet settlement compared to other tourism areas.